Back to the Future
Objective: To encourage more photo printing (during the current digital camera era).
Campaign: Agency has proposed a Throwback campaign / contest that spans print, radio and digital media platforms.
Results: The campaign has generated high buzz with 350 submissions. The campaign has attracted a radio personality to submit her throwback shot. Some consumers took the effort to recreate the wardrobe / props and this is praise-worthy.
No Fields Found.