Raising publicity levels islandwide
Objective: Promoting product awareness and exciting giveaways through media buys.
Campaign: Due to our years of experience and versatility in this industry, we made effective negotiations with media owners, allowing an increase in the use of bus-stop advertisement boards’ faces. The leap is highly significant- from 20 to 100 faces!
Results: This popularised the Taylor Swift edition of their Instax Square 6 to the general public. In addition, this series of media buys has injected into commuters’ consciousness that the Fujifilm brand is dynamic and in trend- which will further elevate the brand story above its competitors.