BRANDING
Ministry of Education (Singapore Youth Festival)
Reaching Young Audiences With A New Look
![](https://hamiltonsherwind.com/wp/wp-content/uploads/2023/08/HomepageStaticCarousel_SYF2022.jpg)
Objective: To establish a new look and feel for the Singapore Youth Festival brand to better engage with the target audience in young age groups.
Campaign: Agency planned, strategised and worked closely with the clients in creating a series of campaign visuals that resonate with the client’s target audience which consists of mainly students.
As the campaigns were launched during the COVID-19 period, H&S has strategised various methods to increase the traffic to the client’s online touchpoints, such as including clear schedules of the events and QR codes for ease of access.
Results: The client has garnered a good number of engagements for their social media content, as well as a high number of traffic reaching their live stream platform.
![](https://hamiltonsherwind.com/wp/wp-content/uploads/2023/08/MOE-SYFgoesOnline-Open-Call-Landscape-FA-with-QR-Code-scaled.jpg)
![](https://hamiltonsherwind.com/wp/wp-content/uploads/2023/08/SYF-AP-Performances-July-August_Landscape-Infographic-scaled.jpg)
![](https://hamiltonsherwind.com/wp/wp-content/uploads/2023/08/SYF-Art-Exhibition_Landscape-Infographic-scaled.jpg)