Ministry of Education (Singapore Youth Festival)

Reaching Young Audiences With A New Look

Objective: To establish a new look and feel for the Singapore Youth Festival brand to better engage with the target audience in young age groups.

Campaign: Agency planned, strategised and worked closely with the clients in creating a series of campaign visuals that resonate with the client’s target audience which consists of mainly students.

As the campaigns were launched during the COVID-19 period, H&S has strategised various methods to increase the traffic to the client’s online touchpoints, such as including clear schedules of the events and QR codes for ease of access.

Results: The client has garnered a good number of engagements for their social media content, as well as a high number of traffic reaching their live stream platform.

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