The Rise of TikTok and its Influencer Marketing & Social Media Capabilities
Social media platforms never fail to surprise us. Just when we begin to think that one channel has grabbed all the attention to clinch the number one spot, another one emerges and shifts the entire landscape. Even though giants like Twitter, Facebook, and Instagram continue to remain some of the most sought-after social media platforms in the digital space, a new social media channel in the form of TikTok, has come to the fore.
TikTok is an app that lets users create and post short music, comedy or talent-based, and lip-synced videos. The app has managed to garner the attention of millions of users across the globe. With close to 524 million users worldwide and 250 million users in China alone, the app is growing every day.
Read on to find out more about TikTok’s rise, its influencer marketing value as well as social media marketing capabilities.
The Rise of TikTok
TikTok was first established by a Chinese technology company-Bytedance, as was referred to as Douyin in the country. However, the app’s overseas introduction happened in 2017. Today, the platform offers user-generated videos that are both appealing and entertaining.
Thanks to its ever-expanding popularity and huge appeal among youngsters, the app can now be downloaded in as many as 154 countries. According to market reports, videos generated on TikTok manage almost 17 billion views (on average) every month.
Thus, it is quite evident that the app is extremely engaging and highly subscribed worldwide. As one of the fastest emerging social media platforms, TikTok is proving to be extremely influential and an ideal tool for online marketing. Needless to mention, brands like Guess, NBA, Sony, FIFA, The Washington Post, and several others are using the app as part of their online social marketing and digital marketing strategy.
TikTok is one of those platforms that provide us with a glimpse of what social media would be like, in the future. It’s rapidly increasing worldwide adoption makes the app an ideal platform for both digital marketing and influencer marketing.
Although influencer marketing via TikTok is yet to gain momentum, things are likely to fall in place as and when generation Z begins to mature. Thus, companies can choose to become an influencer marketer on TikTok to expand their reach. This would also help them to establish contact with a huge base of the target audience in the most meaningful, relevant, as well as, value-driven way.
Thus, as far as influencer marketing is concerned, TikTok is one platform that is worth exploring, especially if you are planning to target a broad set of audiences in your sector or niche.
To sum up, TikTok is one of the fastest-growing platforms that is worth tapping into, especially if you are interested in generating brand awareness. If you aren’t aware of the platform, then now is the time to deep dive into it and find out how other companies or brands are using TikTok to their advantage. Companies can start posting their videos to find out how it resonates with their audience and even promote their accounts on other popular social media platforms.
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