SHARP

Objective: To promote the launch of 2 new smartphone models, the MS1 and the Z2.

Campaign: As the first foray into the consumer market in Singapore and Malaysia, the Agency created an array of communication materials for the respective models in an effort to target different demographics and ensure that the products are culturally received, especially for the Malaysian market.

Results: Client received positive feedback for the launch in both markets and subsequently explored to adapt the concept from Agency to be used in other countries.