Warming Up To the Frequent Travellers
Objective: To drive awareness on social media platforms for the Expo sales amongst frequent travellers.
Campaign: Agency produced interesting social media content and launched an online registration form to promote the campaign with a voucher giveaway that is redeemable at the event venue. Agency also initiated the effort to work with various social media influencers to promote the campaign.
Results: Over 430 registrations were garnered in 3 days and the client had good sales performance.