EVENT

Sivantos (Signia)

Hearing Awareness Made Accessible

Objective: To raise awareness about hearing health through Sivantos Hearing Awareness campaign.

Campaign: We utilised multiple media touchpoints like Radio, Social, Outdoor and Print to drive traffic to our event. During the 3-day event, we deployed 48 crew members to manage registration, conduct hearing tests, education talks and interactive booths.

Results: Almost 1,000 relevant silver aged consumers turned up at event. 300% improvement compared to previous year’s attendance.

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