Strategic B2B Connectivity and Persuasion
Objective: To raise awareness about Client’s suite of strong corporate and strategic capabilities.
Campaign: We produced many impactful content via video production to educate about client’s services. Different videos that showcase the current topics (such as Big Data, Security) or step-by-step demonstration of Client’s proprietary software. We also covered the nearest subway station with Client’s branding when they moved to a new financial district. We too produced advertorials in Business Times to attract new leads.
Results: Client gained new traction amongst the business and professional communities.