Junction Malls Group (Myanmar)
Strategic Rebranding on a Group Level
Objective: To build Junction Malls brand and consumers loyalty.
Campaign: Agency proposed unique ideas for driving traffic all year round including rainy season. One idea was using Korean flavours to entice consumers’ interest. Subsequently, Agency produced a new brand guide for 15 adaptations.
Results: Higher footfall and consumer spending has help increased mall tenants’ earnings.
No Fields Found.