Asia Pacific Furniture Fair
Furnishing Fresh Ideas to Drive Sales
Objective: To increase number of visitors to Asia Pacific Furniture Fair and eventually drive sales.
Campaign: Agency created a multitude of social media content to gain awareness for the event. Goodie bags were offered to online pre-registrants. There was also a slew of promo posts, GIFs, contests and video posts to drive engagement and excitement for the event amongst younger, first-time homeowners.
Results: More than thousands turned up for the fair and the fair garnered 4.5 million dollars sales in 9 days.
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