Grab shots of various segments of your company’s event, pop them into the photo-editor, make sure they look glam- well you are done, aren’t you? Not quite, every event reflects a larger vision of your company. That means how an event is filmed captures a storyline that has to align with the corporate purpose of the event.
That is the reason why an Agency might be able to offer insights into video-shooting that deeply reflects the client’s corporate identity and mission. Furthermore, if your management hire us as an event planner, that is doubly good news: that means we are in the loop of the event flow and its priorities. Some event videos are meant to inspire current staff; others are aimed at promoting the next BIG conference you might be organising.
This can help us (1) decide which anticipated shots should find their way into our wishlist. Our skilled video team possesses a vision of the kind of takes we want on the actual day. Thus, understanding the function of the event in the corporate story will work towards the effectiveness of our shots. For instance, if the event’s aim is to promote an anticipation of the future, the footage must convey an upbeat tone. Only a nuanced perspective of an event can generate a video like this one: angled with interviews, footage of speakers, audiences’ reactions all towards understanding digital lifestyle and its implications.
(2) Due to our knowledge of the location during site-visit, we are able to source for the best cameras that would capture the most striking pictures- making use of the corners and lightings in the room- to tell your event story. Our camera person would be equipped with this knowledge as well before the actual day.
(3) Another aspect of having an Agency oversee the event and the video-taking is that our post-editing team will be able to test-run the shots on-site itself to see how it looks on screen. Understanding the video’s purpose will enable the captions, choice and order of footage to be angled at your theme. For instance, this conference on startups makes use of powerful quotes from the speakers to fire up the passionate appeal to be involved.
(4) We understand people’s dynamics. Taking an event video means being able to connect with people’s genuine emotion expression, body language etc. Don’t fret- as an experienced Agency, we are constantly seeking to listen into your conversation about the people that matter most in your company. This would be a great incentive if the video includes interviews with varying personalities. You wouldn’t want to frustrate a VIP with questions that are irrelevant or disconnected from his passion or work.
As an experienced and effective Agency, we want to make your brand story come alive through whatever mediums, including your event video. We undertake to understand your story and make the dots connect- from interviews to great footage! Contact us today for a free consultation.