Are corporate videos simply a collage of experiences designed to entertain the attendees during your company’s annual dinner and dance night? Is their purpose simply to show a bi-monthly review of the same old same old timeline of events happening at your office?
Corporate videos may not seem- on the surface- to be as exciting as your TV commercials, but they are significant pieces in your brand’s story and development. This is because they are often targeted at the most important people to your business- potential clients, prospective employees, and your existing staff. These people are waiting to be motivated by your goals and vision for tomorrow- and they want to know that joining you is going to be a meaningful adventure.
However, with the huge explosion of digital media, your video viewers will probably have seen through much of what is out there- how do you make your mark? Here are some tips:-
1. Make your video concise and your campaign message sharp.
Often times, delighted at the many footages we have taken of a certain corporate event, we simply want the video to show it all. Keep what is powerful, discard the fluff. Only meaningful videos are remembered. Behind-the-scenes shots can often create greater connection with viewers than simply reporting what went on with the main speakers.
From the upbeat music to the selected testimonials that made it into this Rackspace corporate video, the footage is infectious with its energy and zest for life. There are two dominant themes that are weaved into the video which are community and adventure. Their brand story as a pioneer in cloud computing services is flashed out in one’s employee’s carefully-crafted words, “no-mediocrity (here).”
No matter how much we want to feel that the video is meant to create powerful human emotions, we must also realise that it is marketing-in-action. Emotions must be in sync with the objectives of the day- what are we addressing about the needs of our audience, and what solutions are we offering them?
2. Create experiential moments with your brand story and spirit.
Modern marketing has to go beyond simply offering one’s goods and services- but great videos showcases the common humanity that binds us all. One great example of this is Google’s “Building A Better Bay Area” where they donated a large sum of money to help the disenfranchised within that particular community. Their experiential project was to set up booths to allow for the residents to vote on where the money ought to be channelled. When this experience is captured into a corporate video, it showcases that Google’s story doesn’t end with the digitals- but with social justice and lives. Google takes their digital technology offline for the voting experience. The campaign attracted 400,000 voters- in a matter of 3.5 weeks, attesting to the power of corporate videos in shaping public perceptions not only of a single product but of your company’s spirit- making people feel deeply for your story.
3. Show the connections with culture and trends- with your corporate video.
The best event videos make a point about what the event is for and about- as well as what is worth celebrating with your brand. For example, Prince Trust is already a charity organisation- yet this event video shows a nuanced aspect of their charity that is both savvy and aware of market shifts to become technology-driven. This promotes their kind of community aid as being progressive with the times.
4. Hire the help of an agency.
Is your next corporate event or initiative looming- and you want to capture a video experience that is both authentic and brand-meaningful for your employees and prospective clients? Do you want your campaign videos to not only contain special digital effects, but one that can be integrated into your brand’s direction and even its planned social impact?
At Hamilton and Sherwind, we are delighted to be part of that conversation you are having with your employees, clients and society. We hope to ensure that every video produced for you is one impactful step in making your brand well-loved.
Our team has handled the filming of corporate videos whether it involved company anniversaries to motivational snippets for in-house staff. We are also able to provide fast turn-arounds for video production afterwards. Check it out here.